There are a lot of sites out there who do want to have their site a higher rank. Rank does commonly show the popularity of the site and for your site to increase rank you should do some trick and strategies on how people will be able to visit your site.
And for that seo services are commonly hired or availed for the site to increase its rank, as the search engine marketing had develop you would like your site to be on the top of it so it will bring you a lot of traffics and visitors on your site.
That’s why if you do want to have a higher rank, hired a professional seo marketer or and seo professional in optimizing you site to search engines. I tell you it will really help you and your page rank will increase and that may make your site popular to all net users.